Clothes for men has become a big business, it has moved from the men’s tailors to men’s clothing retail chains and boutiques, and now online clothes shopping has made life easy for the busy executive. abof, an online fashion retailer (”all about fashion”) has decided that its target audience ranges between the ages of 18 to 35. This being a discerning age group, the clothes need to be of the latest fashion trend, the fit good, the prices competitive, and the turnaround time between order and delivery as short as possible.

While the quality of the clothes is of paramount importance’ competitive pricing plays a big role in the choice of one’s online retailer. GST’s impact on e-commerce is yet to be seen but that should even out the tax element of variable pricing.